Never? I seem to recall that a couple of years ago Breakthrough Breast Cancer made it a major focus of BCAM.
And with only a day of BCAM to go, it took me a couple of minutes to find these article on the a few of the major breast cancer sites.
http://www.breakthrough.org.uk/breast_ca…
http://www.breastcancercare.org.uk/node/…
http://www.breastcancer.org/symptoms/typ…
Damn, I wish people would stop using the term ‘male breast cancer’. Even the breast cancer websites are doing it now. There’s no such thing as ‘male breast cancer’, it’s ‘breast cancer’; the breast cancers men get are the same as the breast cancers women get, and treated the same way.